Jyväskylä came first in an image survey of Finland's municipalities in 2009. As in previous years Jyväskylä achieved the best score in business development and active municipal development. In 2008 Jyväskylä achieved third place in the equivalent survey.
The survey covered 19 municipalities with over 50 000 inhabitants. With its 130 000 inhabitants, Jyväskylä is Finland's seventh biggest city.
The survey, which was conducted by Taloustutkimus Oy, a major Finnish market research organisation, studied the awareness and image of Finnish municipalities, as well as the strengths and weaknesses of the image. It was carried out in late 2009 and responses were provided by 850 Finnish decisionmakers involved in public administration, the media, the banking and insurance sectors, and voluntary organisations.
Tommi Salo